BAD MEAT CONTAMINANTS IN FAST FOOD RESTAURANTS Essay

BAD MEAT CONTAMINANTS IN FAST FOOD RESTAURANTS - Essay Example The food item that has to be discussed in this perspective is meat. Fast food industry as known is a rapidly growing industry, and in order to meet their demands they made many changes in the usual process, as they considerably altered the slaughter and meat packing processes. Millions of diced beef pieces are demanded by the fast food restaurants everyday in order to meet their demands of hamburger patties. Meat packing industries first situated in the cities but with the rapid grown sale of hamburgers, conditions are created that meat packing plants are shifted to the remote areas(Segal, 1998 pg 5). Now in remote areas as compared to the cities no skilled labor is available, who slaughter the animal and make meat without considering the health and safety issues which as result augments the contamination of meat. In most of the cases it is observed that fast food restaurants employed large number of underage unskilled labors, just to save their initial cost but that multiplies the contamination of meat because they do not how to cook and how to store and preserve cooked and non-cooked meat. If we analyze this issue in the broader spectrum then we comprehend that meat contamination can be caused because of many factors like biological, chemical and physical. Meat contaminated because of biological factors like bacteria and parasites, because of chemical factors that are caused because of poor performance of workers, poor cleaning conditions and sanitation like food additives, bleaches and in last because of physical factors which are again caused because of the sluggish labor like dirt and broken crockery, because fits created when the joint is applied after the crockery breaks germs gets accumulated there (Schlosser, 2002 pg 4) Meat is also contaminated through cross contamination process, means to say that as we know, working load is so much on the cook or

Marketing Research on Selected Two Major Competing Brands Essay

Marketing Research on Selected Two Major Competing Brands - Essay Example As the paper stresses the marketing case study analysis of the Google Inc presented by Abt had demonstrated the marketing programs of Google precisely. Taking insights from his work, the most important facet of Google’s marketing program is that it aims to make its applications and products accepted by all the market segments. Another important aspect of Google is that it allows both private and non-profit organization to use this search engine at absolutely free of cost. It is of no surprise to mention that Google works on the marketing motto that information gathering is a phenomenon of individuals, non-profit organizations and small and large businesses. This discussion declares that the external environment of Google is dynamic in nature and thus also provides opportunities and threats to the search engine. Google is on high demand and to remain competitive in this dynamic environment, it needs to predict the changes and accordingly adapt systems, cultures, strategies and also the process of alignment with the changes. In this respect, Google until now has undertaken several changes like that of the decision taken by Larry Page to step down from the role of Vice President and make Eric Schmidt the front man for Google (CEO). This indicates that Google follows dynamic strategies within its internal environment to cope up with the ever changing external environment. Google holds the top most position in the web and this position allows it to control any of the growth areas. Google has been so far applying marketing penetration strategies in the web industry for remaining on top. Free exposure and free benchmarking are some of the stra tegies that have been helping Google over the years. They always keep themselves aware of the competitive positioning and this trait of the company helps in achieving the competitive advantage over other competitors. The strongest element of Google’s marketing mix is their ‘universal search product’. This element always allows Google to either vote for or against any form of information and it is believed that this product type of Google is the ultimate generator of its